Swatch was founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs.

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces.
• The brand creates high-quality, yet very affordable, timepieces.
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements.
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SO28Z117:

• A collaboration with MoMA, this model is part of Swatch's Art Journey collection.
• The dial features an excerpt from Roy Lichtenstein's 'Reverie' (1965). 
• The blue dial also features silver-tone hour and minute hands which complement the girl's microphone. 
• A yellow case made from bio-sourced material frames the dial. It measures 34 mm in diameter and 8.75 mm in thickness.
• The watch is powered by a quartz movement.
• This model is splash resistant and should not be submerged in water.
• This watch is fastened using a yellow silicone strap fastened with a yellow plastic buckle. 
• As an added detail, one of the strap loops features the speech bubble from the artwork. It reads 'The melody haunts my reverie...'.  
• The other watch strap loop features the MoMA logo.