Swatch was founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs.

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces.
• The brand creates high-quality, yet very affordable, timepieces.
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements.
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SUOZ354:

• This model is part of Swatch's Art Journey collection and celebrates the legacy of Jean-Michel Basquiat.
• The watch features extracts from Jean-Michel Basquiat's 'Hollywood Africans' (1983). 
• The black dial features black hour and minute hands, as well as a contrasting red second hand. 
• A patterned case made from plastic frames the dial. It measures 41 mm in diameter and 9.85 mm in thickness.
• The watch is powered by a quartz movement.
• This model is splash resistant and should not be submerged in water.
• This watch is fastened using a silicone strap printed with another extract from the original work. It fastens with a plastic buckle. 
• The watch strap loop features Basquiat's signature crown motif.