Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs. 

Core Features of Swatch Watches: 

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SO28Z127C:

• This model is part of Swatch’s Art Journey collection and celebrates the artwork of Henri Matisse. 
• The dial and strap feature a print of Matisse’s ‘The Snail’ (1953). 
• The completely patterned dial is contrasted by black hour and minute hands. 
• A transparent matte blue biosourced case and biosourced glass frame the dial. The case measures 34mm in diameter. 
• The Matisse artwork featured on the dial extends onto the topside and underside of the plastic strap. 
• The watch fastens with a plastic buckle and features a transparent shiny loop printed with the Tate Gallery logo. 
• This watch is splash-resistant and should not be submerged in water. 
• Movement Type - Quartz.