Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs. 

Core Features of Swatch Watches: 

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SO28Z700C:

• This model is part of Swatch’s Art Journey collection and celebrates the artwork of JMW Turner. 
• The dial and strap feature a print of Turner’s ‘Scarlet Sunset’ (1830-1840). 
• The patterned dial is contrasted by silver-coloured hour and minute hands with a luminescent effect.
• The sun on the dial subtly changes colour thanks to the special multi-coloured calendar wheel. 
• A shiny pink biosourced case and biosourced glass frame the dial. The case measures 34mm in diameter. 
• The Turner painting featured on the dial extends over the case and onto the topside of the silicone strap. 
• The underside of the strap is a transparent matte pink colour. 
• The watch fastens with a plastic buckle and features a transparent matte loop printed with the Tate Gallery logo. 
• This watch is splash-resistant and should not be submerged in water. 
• Movement Type - Quartz.
• Sunset changes daily on a 31 day calender.