Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs. 

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SO28Z118: 

• This model features a purple dial with Lisa carrying a stack of books printed across it. 
• The dial also exhibits pink hour and minute hands and a white seconds hand. 
• A purple biosourced case and biosourced glass frame the dial. The case measures 34mm in diameter. 
• The watch is finished with a purple silicone strap. A mix of mathematical equations, love hearts and stars are printed across the strap. 
• A dark blue buckle and red loop with The Simpsons logo secure the strap. 
• The watch is powered by a quartz movement,
• This watch is splash-resistant and should not be submerged in water.