Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs. 

Core Features of Swatch Watches: 

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SO28Z116: 

• This model features a white dial with Marge Simpson printed across it. 
• The dial exhibits silver baton-shaped hands. 
• A 34mm biosourced case frames the dial. 
• The watch is finished with a white silicone strap. Marge’s hair, Bart, Lisa and Maggie Simpson are all printed across the strap. 
• A blue buckle and The Simpsons logo yellow loop secure the strap. 
• A quartz movement powers the watch. 
• The watch is splash-resistant and should not be submerged in water.