Citizen has been at the forefront of watchmaking for the past century. The brand’s motto “Better Starts Now” hints at Citizen’s neverending pursuit of innovation. They strive to create pieces that will not only change the face of the industry but people’s lives for the better. Citizen recognises the unique position they are in when it comes to environmentalism. The brand’s Eco-Drive technology truly showcases its dedication to preserving and bettering the world. Citizen timepieces are reliable and robust. Through the design and features of its watches, Citizen tries to convey its philosophy of sustainability, creativity and exceptional craftsmanship. 

Core Features of Citizen Eco-Drive Watches:

• Eco-Drive technology takes power from natural and synthetic light
• Due to the Eco-Drive technology, once fully charged the watch can operate for around 6 months. 

Model Specifications BM8590-10E:

• This watch exhibits a black dial with a weekday and date aperture at 3 o'clock. 
• The dial also features white Arabic numeral indices, black and silver hour and minute hands and a brown second hand. 
• The stainless steel case measures 42mm in diameter. 
• A green canvas strap secures this watch on the wrist. It fastens using a buckle. 
• This model is water resistant up to 100 metres (10 bar).