Citizen has been at the forefront of watchmaking for the past century. The brand’s motto “Better Starts Now” hints at Citizen’s neverending pursuit of innovation. They strive to create pieces that will not only change the face of the industry but people’s lives for the better. Citizen recognises the unique position they are in when it comes to environmentalism. The brand’s Eco-Drive technology truly showcases its dedication to preserving and bettering the world. Citizen timepieces are reliable and robust. Through the design and features of its watches, Citizen tries to convey its philosophy of sustainability, creativity and exceptional craftsmanship. 

Core Features of Citizen Eco-Drive Watches:

• Eco-Drive technology takes power from natural and synthetic light
• Due to the Eco-Drive technology, once fully charged the watch can operate for around 6 months. 

Model Specifications BM7532-54L:

• This model exhibits a blue dial with a date aperture at 3 o'clock. 
• The dial also features luminous gold baton indices and luminous gold hour, minute and second hands. 
• Sapphire crystal protects the dial. 
• The case of this watch is made from gold-tone stainless steel. It measures 41mm in diameter. 
• A gold-tone stainless steel bracelet secures this watch on the wrist. It fastens using a fold over clasp. 
• This model is water resistant up to 100 metres (10 bar).