Swatch was founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch create fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs.

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces.
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear.

Model Specifications SO34J700: 

• This model features a square yellow dial with silver baton hour and minute markers.
• The dial exhibits central silver hour, minute and second hands. 
• There is also a weekday and date display at the 3 o'clock position. 
• The hour and minute hands are luminescent for optimal readability even in low light conditions. 
• A yellow bioceramic square case frames the dial. It measures 41.8mm in width and 10.5mm in thickness. 
• The watch is powered by a quartz movement.
• This model is splash-resistant and should not be exposed to water.
• The watch is finished with a yellow biosourced material strap that fastens with a bioceramic buckle.