Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch create fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs. 

Core Features of Swatch Watches: 

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them both suitable and practical for everyday wear. 

Model Specifications SO28I700:

• This model features a textured dark blue dial. 
• The dial exhibits beige Arabic numeral indices with orange hour and minute hands. The second hand is light blue. 
• For optimal readability, the orange hands feature luminescent detailing. 
• A day and date aperture features at the 3 o’clock position. 
• A biosourced case and biosourced glass frame the dial. The case measures 34mm in diameter and 8.75mm in thickness. 
• The watch is finished with a matching dark blue silicone strap, loop and buckle. 
• A quartz movement powers the watch. 
• The watch is splash-resistant and should not be exposed to water.