Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the 'quartz crisis' of the 1970s. The majority of the brand's watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand's large portfolio with a multitude of designs. 

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand's watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear.

Model Specifications YIS435G:

• This model exhibits a blue sun-brushed dial with a light blue outer ring and a white printed minute track. 
• The dial also features silver-coloured baton indices, luminous silver-coloured hour and minute hands, and a light blue second hand. 
• A date aperture features at the 3 o'clock position. 
• A brushed stainless steel case, with a shiny stainless steel bezel, frames the dial. The case measures 42mm in diameter, 13.80mm in thickness and 50.60mm from lug to lug. 
• The watch is powered by a SISTEMI51 automatic movement. The wearer can view this movement through the exhibition case back with a digital printed design.
• This model is splash-resistant and should not be submerged in water. 
• The watch is finished with a brushed and polished stainless steel bracelet. The bracelet fastens with a butterfly buckle.