Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs. 

Core Features of Swatch Watches: 

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SUSJ404:

• This retro model features a multicoloured dial with three orange sub-dials and a tachymeter scale. 
• The dial also features luminous black hour and minute hands, an orange seconds hand and a date aperture at 3 o’clock. 
• A transparent matte yellow case and matching bezel frame the dial. The case measures 42mm in diameter. 
• The watch is powered by a quartz movement. 
• This model is splash-resistant and should not be submerged in water. 
• The watch is finished with a structured turquoise silicone strap. Transparent matte yellow and orange loops and a transparent matte blue buckle contrast the strap.