Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs. 

Core Features of a Swatch Watch:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand's watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for daily wear. 

Model Specifications SS08I100:

• This ultra-slim model exhibits a sun-brushed blue dial with a turquoise printed inner ring. 
• The dial also features dual-toned light blue and white baton indices, and white hour and minute hands. 
• A matte transparent light blue biosourced case, with biosourced glass, frames the dial. The case measures 34mm in diameter, 4.30mm in thickness and 38mm from lug to lug. 
• The watch is powered by a quartz movement. 
• This model is splash-resistant and should not be submerged in water. 
• The watch is finished with a matte gradient dark blue and turquoise silicone strap. The strap fastens with a matte transparent turquoise loop and a matte transparent turquoise buckle.