Swatch was founded in 193 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs.

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SO31L100: 

• This model exhibits a blue dial with a white outer edge. 
• The dial also features white Arabic numerals, green dot indices, orange baton indices, a luminous green hour hand, a luminous orange minute hand and a dark blue second hand with a luminous tip. 
• A light blue bioceramic case, with biosourced glass, frames the dial. The case measures 34mm in diameter, 8.75mm in thickness and 39.20mm from lug to lug.
• The watch is powered by a quartz movement.
• This model is splash-resistant and should not be submerged in water. 
• The watch is finished with a gradient matte blue silicone strap with a matte green loop and a light blue bioceramic buckle.