Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the 'quartz crisis' of the 1970s. The majority of the brand's watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for all due to the brand's large portfolio with a multitude of designs. 

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand's watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SB01S700:

• This oversized watch exhibits a dark blue dial with an orange and white printed minute track and a dark blue day-date aperture at 3 o'clock.
• The dial also features three-dimensional dark red Arabic numerals, luminous dark red hour and minute hands and an orange second hand. 
• A matte dark blue plastic case, with a matching bezel, frames the dial. The case measures 47mm in diameter, 11.75mm in thickness and 44.80mm from lug to lug. 
• The watch is powered by a quartz movement. 
• This model is splash-resistant and should not be submerged in water. 
• The watch is finished with a matte gradient dark blue and orange silicone strap. The strap fastens with matte dark blue loops and a matte dark blue half buckle.