Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the band’s large portfolio with a multitude of designs. 

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear.

Model Specifications SO28Z702:

• This model exhibits a white dial which features a multi-coloured print drawn by street artist Bao Ho. 
• The dial also features silver-coloured hour, minute and second hands. 
• The special day-date aperture at 3 o’clock doubles as a ‘life force’ indicator that loads over 7 days. 
• A matte white biosourced case, with a blue print and biosourced glass, frames the dial. The case measures 34mm in diameter, 8.75mm in thickness and 39.20mm from lug to lug.
• The watch is powered by a quartz movement. 
• This model is splash-resistant and should not be submerged in water. 
• The watch is finished with a matte white silicone strap with a multi-coloured print, a matte dark blue loop with a multi-coloured print and a matte dark blue plastic buckle.