Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the 'quartz crisis' of the 1970s. The majority of the brand's watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand's large portfolio with a multitude of designs. 

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand's watches are powered by quartz movements, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SB07S120:

• This watch exhibits a silver-coloured open dial with dark pink movement elements.
• The dial also features dark pink baton indices, a dark purple minute track and silver-coloured hour, minute and second hands. The hour and minute hands feature a luminescent coating for optimal readability in the dark. 
• A sandblasted stainless steel case and bezel frame the dial. The case measures 47mm in diameter and 13.30mm in thickness. 
• The watch is powered by a quartz movement. 
• This model is splash-resistant and should not be submerged in water. 
• The watch is finished with a matte dark purple rubber strap. The strap fastens with a sandblasted stainless steel half-buckle and matte dark purple and dark pink loops.