Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs. 

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces.
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SO29Z704: 

• This limited edition model features a white dial with dark blue hour and minute hands as well as a silver second hand. The hour and minute hands feature a luminescent coating.
• The word ‘Father’ is printed across the top half of the dial and its pronunciation is printed underneath. 
• For a playful touch, the display window at 3 o’clock exhibits hearts in various colours. 
• A 41mm matte blue biosourced case frames the dial. 
• The watch is secured using a matte blue silicone strap with a buckle clasp. The phrase ‘Go Ask Your Mom’ is printed across the strap. 
• A quartz movement powers the watch. 
• This model is splash-resistant and should not be submerged in water.