Michael Kors is an American fashion brand which sells ready-to-wear, shoes, watches and jewellery. The brand was established by Michael Kors in 1981 after Kors was noticed by Bergdorf's fashion director Dawn Mello. The brand’s watch line aims at creating timepieces which are comfortable, yet chic. Michael Kors’ designs are inspired by the people which are intended to wear them, aiming to bring out the inner confidence of the wearer. 

Core Features of Michael Kors Watches:

• Michael Kors watches are designed to be practical as well as stylish. 
• Only the highest quality materials are used to make the brand’s timepieces. 
• All models are powered by a quartz movement. 

Model Characteristics MK7218:

• The model has a blue, gold and silver colour scheme. 
• The case of the watch measure 38 mm and is made of two-toned stainless steel. 
• Securing the watch is a two-toned stainless steel bracelet.
• The watch has a blue dial.
• Gold-toned indices complement the dial. 
• The bezel is ridged.