Founded in 1975 in Zurich, Maurice Lacroix is a Swiss watchmaker with a long-standing history in luxury timepieces. Since its conception, the brand has established itself in the horological world. Maurice Lacroix has shown true dedication to upholding the tradition and quality of Swiss watchmaking. The brand is known for producing timepieces of outstanding quality with a contemporary appeal. The skilled craftsmanship and the high-quality materials used in producing the timepieces distinguish Maurice Lacroix from other luxury brands. 

The Aikon Collection, crafted by Maurice Lacroix, was designed to exude luxury. The Aikon quartz watches are an icon within the watch industry, first pioneered in the 1990s. Maurice Lacroix has since updated the collection with fresh and contemporary designs, aimed at those seeking the very core of luxury accessories. 

Core Features of the Aikon #tide Collection: 

• Aikon #tide models have cases made of upcycled ocean plastic mixed with glass fibre. The material is extremely durable and its production has a much smaller carbon footprint than virgin plastic. 
• This collection is powered by battery-powered quartz movements. 
• The movement that powers each watch is Swiss-made. 
• The watches in this collection are water-resistant up to 100 metres (10 bar). 

Model Specifications AI2008-04000-100-J:

• This special edition model showcases a black, red and white colour scheme. 
• At the 3 o’clock position on the dial, there is a date display window. 
• The white dial features a Jura waves motif as well as red baton indices and hands.
• For optimal timekeeping in low-light situations, the baton indices and hour and minute hands are coated with SuperLuminova.
• A fixed red bezel with Maurice Lacroix’s ‘six-claw’ design and a black #tide ocean-bound upcycled plastic case frame the dial. The case measures 40mm in diameter. 
• The watch is secured with either a red or black interchangeable rubber strap that features the Maurice Lacroix ‘m’ logo. Both colour variations are included with the purchase of the watch.