Diesel began as a denim clothing company in 1978 in Breganze, Italy. The founder Renzo Rosso wanted to create an innovative denim brand. He chose the name Diesel as diesel was considered an alternative fuel, and Rosso wanted his clothing to be known as the alternative jeans brand. The brand’s success lies in its modern designs and its creative approach to business and advertising. As with its jeans, the brand’s watches stand out with their strong character and high-quality materials. Embodying its slogan “For Successful Living”, Diesel has continued growing and now has over 5,000 points of sale worldwide.

Core Features of Diesel Watches:

• Diesel watches have a distinctively bold design with a characteristic Italian flair. 
• All models are powered by a quartz movement. 
• The brand utilises high-quality materials to guarantee the craftsmanship of its watches.

Model Characteristics DZ1990:

• The model has a beige and silver colour scheme. 
• The case of the watch measure 51 mm and is made of plastic. 
• Securing the watch is a beige silicone strap.
• The beige dial is covered by an iridescent crystal. The watch's bezel is silver-toned giving it a unique bold look.