Diesel began as a denim clothing company in 1978 in Breganze, Italy. The founder Renzo Rosso wanted to create an innovative denim brand. He chose the name Diesel as diesel was considered an alternative fuel, and Rosso wanted his clothing to be known as the alternative jeans brand. The brand's success lies in its modern designs and its creative approach to business and advertising. As with its jeans, the brand's watches stand out with their strong character and high-quality materials. Embodying its slogan "For Successful Living", Diesel has continued growing and now has over 5,000 points of sale worldwide. 

Core Features of Diesel Jewellery:

• Diesel jewellery has a distinctively bold design with a characteristic Italian flair. 
• The brand utilises high-quality materials to guarantee the craftsmanship of its jewellery.

Model Characteristics DX1511710:

• This men's bracelet is made from gold-tone stainless steel.
• The bracelet follows a chain design with a 'D' logo at its centre. 
• Securing the bracelet is a central toggle closure.