Citizen has been at the forefront of watchmaking for the past century. The brand’s motto “Better Starts Now” hints at Citizen’s neverending pursuit of innovation. They strive to create pieces that will not only change the face of the industry but people’s lives for the better. Citizen recognises the unique position they are in when it comes to environmentalism. The brand’s Eco-Drive technology truly showcases its dedication to preserving and bettering the world. Citizen timepieces are reliable and robust. Through the design and features of its watches, Citizen tries to convey its philosophy of sustainability, creativity and exceptional craftsmanship. 

Core Features of Citizen Eco-Drive Watches:

• Eco-Drive technology takes power from natural and synthetic light
• Due to the Eco-Drive technology, once fully charged the watch can operate for around 6 months. 

Model Specifications EM0990-81L:

• This women's watch exhibits a blue dial with silver baton indices. 
• The dial also features silver hour, minute and second hands. 
• Sapphire crystal protects the dial. 
• The stainless steel case measures 28mm in diameter. 
• A stainless steel bracelet secures this watch. It fastens using a fold-over clasp with push buttons. 
• This model is water resistant up to 50 metres (5 bar).