Citizen has been at the forefront of watchmaking for the past century. The brand’s motto “Better Starts Now” hints at Citizen’s neverending pursuit of innovation. They strive to create pieces that will not only change the face of the industry but people’s lives for the better. Citizen recognises the unique position they are in when it comes to environmentalism. The brand’s Eco-Drive technology truly showcases its dedication to preserving and bettering the world. Citizen timepieces are reliable and robust. Through the design and features of its watches, Citizen tries to convey its philosophy of sustainability, creativity and exceptional craftsmanship. 

Core Features of Citizen Eco-Drive Watches:

• Eco-Drive technology takes power from natural and synthetic light
• Due to the Eco-Drive technology, once fully charged the watch can operate for around 6 months. 

Model Specifications BM7637-81H:

• The watch exhibits a textured black dial with a date aperture at 3 o'clock.
• The dial also features luminous black baton indices with luminous black hour, minute and second hands. 
• Mineral crystal protects the dial. 
• The grey ion-plated stainless steel case measures 41mm in diameter.
• A grey ion-plated stainless steel bracelet secures this watch. It fastens using a fold-over clasp with push buttons. 
• This watch is water resistant up to 100 metres (10 bar).