Casio is an electronics manufacturing company that was founded in 1946 by Tadao Kashio. The brand has a versatile portfolio, from musical instruments and digital cameras to analogue and digital watches. The company rose to popularity quickly after releasing its first-ever product, a cigarette holder, which proved to be a huge success. Casio became involved in electronics in 1954 when they released Japan’s first electro-mechanical calculator. During the “Quartz Revolution” in the 1970s, Casio expanded and became one of the first brands to create quartz watches which solidified the brand as an innovator in horological society. The brand’s timepieces are affordable and long-wearing, making them a favourite to both enthusiasts and everyday people. With the large variety of wristwatches and their commitment to progress, it is no surprise Casio has remained among the giants in the industry. 

G-Shock is a chic subsidiary of Casio with a cult following. The larger-than-life brand image draws customer after customer who wants to get their hands on an iconic piece of design. Not only are their watches extremely distinctive but you get superior protection with trademark shock-resistance. A profusion of features, absolute daily reliability and a little bit of attitude all make for an enticing watch. A brand that has been bringing us tough, technologically superior timepieces in stylish, chunky cases since 1983. 

Core Features of the Casio G-Shock P2100 Series: 

• The watches in this collection are the perfect fusion of sleek design and eco-conscious innovation. 
• The watches are easily recognisable due to their octagonal bezel. 
• These G-Shock watches are water-resistant up to 200 metres (20 bar). 

Model Specifications GMA-P2100VA-7AER:

• The white and silver colour scheme of this watch is inspired by life at a summer beach resort. 
• The bezel and case are made of white plastic. The case measures 40.2mm in diameter.  
• To ensure a striking yet easy-to-read appearance, the silvery vapour dial features a blend of light and dark shades across the indices and hands. 
• A hard and scratch-resistant mineral glass protects the dual display dial. 
• Amongst the many functions featured on the watch are alarms, a countdown timer, a date and weekday display, a stopwatch, world time and an LED display illumination. 
• Once set, an automatic calendar always keeps the correct date.
• Casio’s Patented Hollow Core Guard Structure protects against impact and vibration. 
• The watch is finished with a white bio-based resin strap that fastens with a pin buckle. 
• Movement Type - Quartz.