Casio is an electronics manufacturing company that was founded in 1946 by Tadao Kashio. The brand has a versatile portfolio, from musical instruments and digital cameras to analogue and digital watches. The company rose to popularity quickly after releasing its first-ever product, a cigarette holder, which proved to be a huge success. Casio became involved in electronics in 1954 when they released Japan’s first electro-mechanical calculator. During the “Quartz Crisis” in the 1970s, Casio expanded and became one of the first brands to create quartz watches which solidified the brand as an innovator in horological society. The brand’s timepieces are affordable and long-wearing, making them a favourite to both enthusiasts and everyday people. With the large variety of wristwatches and their commitment to progress, it is no surprise Casio has remained amongst the giants in the industry.

G-Shock is a chich subsidiary of Casio with a cult following. The larger-than-life brand image draws customer after customer who wants to get their hands on an iconic piece of design. Not only are their watches extremely distinctive but you get superior protection with trademark shock resistance. A profusion of features, absolute daily reliability and a little bit of attitude all make for an enticing watch. A brand that has been bringing us tough, technologically superior timepieces in stylish, chunky cases since 1983. 

Core Features of the Casio G-Shock: 

• G-Shock watches are water-resistant to at least 10 bars or 100 metres. 
• The hands and indices of the models are luminescent with Neobbrite coating. 
• Incredibly durable, the watches are shock-resistant, vibration-resistant and centrifugal force-resistant.

Model Specifications GD-B500-1ER:

• The 46.3mm case of the watch is made of black resin. 
• A matching black resin strap with a pin buckle secures the watch to the wrist. 
• The digital display gives the watch a futuristic finish. 
• Hard and scratch-resistant mineral glass encases the dial. 
• Amongst the many functions featured on the watch are alarms, a countdown timer, a date and weekday display, an LED light, Bluetooth connectivity, a mute function, a step counter, and a stopwatch. 
• Once set, an automatic calendar always keeps the correct date. 
• The watch is water-resistant up to 200 metres (20 bar).
• Movement Type - Quartz.