Casio is an electronics manufacturing company that was founded in 1946 by Tadao Kashio. The brand has a versatile portfolio, from musical instruments and digital cameras to analogue and digital watches. The company rose to popularity quickly after releasing its first-ever product, a cigarette holder, which proved to be a huge success. Casio became involved in electronics in 1954 when they released Japan's first electro-mechanical calculator. During the “Quartz Revolution” in the 1970s, Casio expanded and became one of the first brands to create quartz watches which solidified the brand as an innovator in horological society. The brand’s timepieces are affordable and long-wearing, making them a favourite to both enthusiasts and everyday people. With the large variety of wristwatches and their commitment to progress, it is no surprise Casio has remained amongst the giants in the industry. 

G-shock is a chic subsidiary of Casio with a cult following. The larger-than-life brand image draws customer after customer who want to get their hands on an iconic piece of design.  Not only are their watches extremely distinctive but you get superior protection with trademark shock-resistance. A profusion of features, absolute daily reliability and a little bit of attitude all make for an enticing watch. A brand that has been bringing us tough, technologically superior timepieces in stylish, chunky cases since 1983.

Core Features of the Casio G-Shock G-Squad: 

• The G-Shock G-Squad range is Casio's sports watch line.
• The watches feature either a digital or hybrid display.
• G-Shock watches are resistant against vibrations and shock.
• Casio’s G-Squad can be wirelessly connected with a smartphone via Bluetooth.

Model Specifications: GBA-800-1AER

• The 50 mm case of the watch is made of black resin. Its bezel is also black.
• A black resin strap secures the watch.
• The combination of digital and analogue dials gives the watch its utilitarian appearance. 
• A hard glass mineral crystal encases the display.
• Amongst the many functions featured on the watch are alarms, a dual time feature,  a calendar and an LED backlight alongside a stopwatch function and a world timer. The model also features a mute function, bluetooth connectivity and has an airplane mode. The hand shift function allows the user to see the digital display clearly even if the hands were in the way. It also has a step counter, lap memory and a battery life indicator. 
• Movement Type - Quartz