Casio is an electronics manufacturing company that was founded in 1946 by Tadao Kashio. The brand has a versatile portfolio, from musical instruments and digital cameras to analogue and digital watches. The company rose to popularity quickly after releasing its first-ever product, a cigarette holder, which proved to be a huge success. Casio became involved in electronics in 1954 when they released Japan’s first electro-mechanical calculator.

During the “Quartz Revolution” in the 1970s, Casio expanded and became one of the first brands to create quartz watches which solidified the brand as an innovator in horological society. The brand’s timepieces are affordable and long-wearing, making them a favourite to both enthusiasts and everyday people. With the large variety of wristwatches and their commitment to progress, it is no surprise Casio has remained amongst the giants in the industry.

Core Features of the Casio Baby-G Collection: 

• The watches in this collection are inspired by late 90s Y2K fashion. 
• The displays on Casio Baby-G watches are digital. 
• Each Baby-G model is water-resistant up to at least 100 metres (10 bar). 

Model Specifications BGD-10KPP-7ER:

• This Casio Baby-G x PowerPuff Girls watch works in two different ways, either worn as a wristwatch or hung from the strap of the light pink case holder as a bag or belt charm.
• The case of this model is made of white resin. It measures 49.7mm in diameter. 
• A white resin strap, with images and logos of Blossom, Bubbles and Buttercup, secures the watch to the wrist. It fastens with a standard buckle clasp. 
• The pink digital display gives the watch its fun and playful appearance. 
• The LCD is decorated with the heart mark of The PowerPuff Girls. 
• Hard and scratch-resistant mineral glass encases the display. 
• Amongst the many functions featured on the watch are alarms, a battery level indicator, a countdown timer, a date and day display, a mute function and a stopwatch.
• Once set, the automatic calendar always keeps the correct date. 
• Casio’s Patented Hollow Core Guard Structure protects against impact and vibration. 
• The watch is water-resistant up to 100 metres (10 bar).
• Movement Type - Quartz. 
• This model also comes with a sheet of original PowerPuff Girls stickers.