Armani Exchange was first conceptualised in 1991 as AX. The brand was founded as a way to produce affordable, yet incredibly fashionable, clothing for young people under the Armani name. Armani Exchange provides the essence of contemporary style by reinventing basics to create versatile pieces. The brand's effortless aesthetic is translated into the designs of its watches through the clean and classic style. Each timepiece is perfectly designed for everyday wear for the stylish man or woman.

Core Features of Armani Exchange Watches:

• Armani Exchange creates stylish and elegant watches for both men and women.
• The brand uses a variety of colours, styles and straps to ensure there is a perfect Armani Exchange watch for every collector. 
• Each timepiece is made using high-quality materials for a luxurious finish. 

Model Specifications AX1967:

• This chronograph model exhibits a textured gradient blue dial with three sub-dials and a date aperture between 4 and 5 o'clock. 
• The dial also features silver-tone baton indices and gunmetal-tone hour, minute and second hands. 
• A gunmetal-tone stainless steel case, with a blue bezel, frames the dial. It measures 44mm in diameter. 
• The watch is finished with a gunmetal-tone stainless steel bracelet. 
• A quartz movement powers the watch. 
• This model is water-resistant up to 100 metres (10 bar).