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Nixon x Rolling Stones Watches
Nixon has been the premium lifestyle accessory brand of choice for
independents, creatives, and free-thinkers the world over. What co-
founders Chad DiNenna and Andy Laats started in Encinitas, California
as a boutique line of watches exclusively sold at board sports and
fashion retailers is now a full range of watches, bags, leather goods,
and accessories.
Nixon Brand History
Nixon was established in 1998 by co-founders Chad DiNenna and
Andy Laats. They wanted to provide free-thinkers and nonconformists
with a fresh take on premium lifestyle accessories. Now more than 20
years later Nixon has expanded their portfolio and into not only
fashion but also watches. The brand’s products are available in over
90 countries. Nixon’s vision for their future has been reflected
throughout the brand’s short yet impressive history. With a special
focus on sustainability, style and collaboration, it is no surprise that
Nixon has managed to sweep the world by storm.
Nixon Style
It would be an understatement to say that Nixon has its own style.
Through a fascinating combination of collaborating with designers and
the people the watches are meant for, Nixon has managed to achieve
something very little brands have - true individuality. Professionals,
athletes, and designers are all involved in the creation of the projects
which leads to watches that truly serve their wearer. Understanding
the importance of the conservation of the Earth’s natural resources,
the brand realises and accepts its responsibility. Four of its best-
selling models are made of recycled plastic material. This is Nixon’s
first step to ensuring their fight against water pollution.
