Lacoste 12.12 Watches

The Lacoste legend was born in 1933, when the tennis champion René Lacoste revolutionised men’s fashion, creating what has now become the iconic Lacoste polo shirt. More than 90 years after its inception, Lacost has grown into a lifestyle brand - one which remains faithful to its sporting roots and core values of authenticity and elegance. A Brief History of Lacoste René Lacoste founded ‘La Chemise Lacoste’ in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt that Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. Starting in the 1950s, Izod produced clothing known as ‘Izod Lacoste’ under license for sale in the US. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand. Almost 50 million Lacoste products were sold in over 100 countries in 2005 and the brand’s visibility had increased due to the contracts between Lacoste and several tennis players. Lacoste revealed its first line of watches at the Basel Watch Fair in 1994 and since then they have become a staple part of the brand; enjoying great popularity among customers. Lacoste Style Designed for everyday wear and renowned for their quality and style, Lacoste watches are imbued with a timeless yet contemporary flair. The timepieces are also inspired by their authentic sports roots and well-known elegance. From sporty chronographs to sleek and slim timepieces, there is a Lacoste watch for all! The brand even caters to kids, so with a Lacoste on their wrist, they can learn to tell the time in style.