HUGO Watches
HUGO watches are renowned for their classic style, brilliant quality
and stunning details. The watches are also about individual accents
that reflect the wearers’ uniqueness, losing nothing in translation.
About HUGO
Founded in 1993, as part of Hugo Boss’ tri-brand strategy, HUGO was
established as a cool, youthful brand for trendsetters; mixing modern
tailoring with casualwear. However, it wasn't until 1996 that the brand
began producing watches. As the years went by, HUGO kept
producing casual and businesswear with a progressive design -
making a clear fashion statement. Designed to make you stand out
from the crowd, you can expect elegant and bright colours, micro
patterns and saturated hues throughout the HUGO portfolio. In 2017
Hugo Boss decided that they were going to operate with two brands
only; those being HUGO and BOSS. After this, both brands saw more
success and in 2021, HUGO announced its latest project, HUGO
Louder which amplified the voice of inspiring artists who wanted to
change the world. In 2022, HUGO undertook a new and modern
brand identity focused on a younger and more global demographic
and this is how we know the brand today. Most excitingly, HUGO
celebrated its 30th anniversary in 2023!
HUGO Style
These distinctive timepieces are the ideal accomplices for up-to-the-
minute lifestyles where comfort zones rarely appear on the map;
personality is not negotiable. HUGO watches speak the language of
self-expression fluently. Whether you want something more
minimalistic or something that makes a statement on the wrist, there
is a HUGO watch for all.
