Herbelin Luna Watches

Herbelin is a French watch company, known for producing brilliantly crafted watches which incorporate the flair of French design with the finest Swiss movements, living up to their tag line "Swiss Heart, French Soul." Herbelin watches are incredibly popular, especially in France where 1 in 4 watches sold in their price bracket is a Herbelin. Brand History Michel Herbelin founded his company in 1947 in Charquemont, France, he believed in traditional watch making and wanted to take a stand against mass production techniques which were becoming increasingly popular at the time. Working in conjunction with suppliers and specialist laboratories in the Jura Mountains, the traditional home of watchmaking since the 18th century, he built a reputation on the basis of his elegant, technically sophisticated designs. The brand was already very well-known in 1972 when Michel's son Jean-Claude Herbelin joined the company. After Michel's retirement, Jean-Claude helped push the company into the world market, building a brand image based on creativity and attention to detail. The company is still run by with Jean-Claude Herbelin and his brother Pierre-Michel Herbelin today, with a third generation of Herbelin's also involved in the family business. Creativity Combined With Attention to Detail Herbelin watches begin their life on the drawing board at the factory where the team of designers work directly with Jean-Claude Herbelin. The process of a watch going from a sketch to the shop window takes between 12-18 months of painstaking work. Jean-Claude Herbelin stays directly involved with the process in order to ensure that each creation fits in with the company philosophy of creativity combined with attention to detail. This philosophy can be found in all Herbelin watches, like the Herbelin Slim-Line Two Tone Epsilon Watch and the Herbelin Newport Trophy Stainless Steel Watch. Swiss Heart, French Soul Herbelin watches are undeniably stylish, with a lot of French flair, but inside the watch you will find the finest Swiss movements. The quality movements inside Herbelin watches ensure that they aren't just all style with no substance! If you want precision and beauty then Herbelin will definitely have the watch for you!