Calvin Klein aims to create products with a clean aesthetic and
innovative design to ensure there is a perfect piece for every collector.
The History of Calvin Klein
Founded in 1968 by Calvin Klein and his business partner Barry
Schwartz, Calvin Klein is a global lifestyle brand that prides itself on
its bold designs, progressive ideals and minimalistic aesthetic. In
1973, Calvin Klein received his first Coty American Fashion Critics’
Award and then won the award again in 1974 and 1975. By 1997,
annual revenues had increased and the licence for scarves, shoes and
sunglasses was acquired. After the company signed licences for
cosmetics, jeans and menswear, their success grew even more! Over
the next few years, the brand built a reputation as a fashion leader
and became one of the most influential names in the industry.
Although the company almost faced bankruptcy in 1992, Calvin Klein
managed to regain and increase the profitability of his empire
throughout the later 1990s, mainly through the success of its popular
underwear and fragrance lines. In 1997, Calvin Klein teamed up with
the Swatch Group to form cK Watch and for the first time, watches
were transformed into true fashion accessories. However, in 2014 the
brand was changed from cK watches to Calvin Klein Watches and all
of the new models released that year had the ‘Calvin Kelin’ logo on
the dial, rather than the CK logo. This is how we continue to
distinguish Calvin Klein watches to this day.
Calvin Klein Style
Calvin Klein is a watch brand for those who favour minimalist designs.
They are a brand that focuses on creating products with a clean
aesthetic; making them perfect for everyday styling. Whether you’re
looking for an effortless and pure piece or something more bold and
dimensional, there is a perfect Calvin Klein for every collector.
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